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CASE STUDIES

Sizzle Reels

Content Shoot: Peacock x The Olympics

Peacock looked to us to build the stage that was on the world’s biggest stage. We built a fully mappable, pixel level control, stage around our proprietary Infinity Cube, and then developed over 300 pieces of video content that would bring it to life. This one was special.

Consumer Experience: Sonos x Best Buy

Sonos, in partnership with Best Buy, looked to the Infinity Cube to create a memorable consumer experience at Toronto’s iconic Eaton Center. We created an immersive music video powered by their new Sub Mini and Ray soundbar to drive buzz and foot traffic to the store.

Lighting Up The Beam Team

Nine days? No problem. The Sacramento Kings reached out with barely a week before their media day. But you wouldn’t know it by the looks of the work. We brought our west-coast kit to life in a killer set piece and brought along a road case full of 360 cameras and suction cups and helped facilitate an eye-catching, roar worthy, hype video that kicked off every game of their playoff making season.

BTS with the Houston Texans

The Texans reached out to us to bring a killer look to their 2022 campaign. In partnership with Triglass video production — we created a concept that brought the electricity to NRG stadium. Check out this feature on the shoot!

Pop Up Installation at Hudson Yards

The Infinity Cube brought holiday cheer to Hudson Yards with Wells Fargo for a season long installation. Commissioned by agency Wasserman and encased in an igloo from longtime collaborators Murmuration . The studio commissioned digital artist Stu Ballinger to complete the vision with original animation.

Fan Experience at NY Comic Con with Audible

Longtime agency partner Civic looked to the Infinity Cube to bring story moments to life for Slayers, the Audible produced continuation of Buffy The Vampire Slayer saga. Given a set of audio snippets, we created immersive storytelling moments that guided people into this fantastic world.

NYCC Marvel Snap + Sandman

We were all over the New York ComicCon — brining immersive experiences to life for Sandman and Audible, as well as Marvel Snap. We even used the Cube tower to bottle up an art show with digital artists from around the world.

GALLERY

Woman standing inside a reflective box with a backdrop of shimmering orange and gold light effects.
Cody Bellinger at the MLB All Star Game, 2019. Shot by FreshTape Media.
Four women with blonde hair standing in a mirrored room with green bubbles and bright white lights, wearing white sweatshirts with red stripes and the word "TENNIS" on them, and blue and white striped skirts.
A woman in a silver, sparkling dress poses with arms raised in a mirrored, illuminated room with purple and white star-like lights; another person in a burgundy sweater stands in the foreground taking a photo using a handheld stabilizer and smartphon
Charisma Carpenter in front of a digital immersive display with swirling lights and patterns, advertising the Audible original series 'Slayer's: A Buffyverse Story'.
A woman with long blonde hair wearing a black beret and black turtleneck holding a cocktail glass, looking up in front of a background of red lanterns and mirror reflections.
Primo Water displays, featuring a number of bottled spring water and flavored water on illuminated white pedestals at a trade show or store, with a
Artist Tannerelle stands in a mirrored room illuminated by orange neon lights, with her reflection visible all around and star-like light effects in the background.
A woman standing inside a mirrored, futuristic, illuminated room with multiple reflections, wearing headphones and looking at her phone.
Ashley Graham and a makeup influencer tapping the two way glass of the infinity cube, as the sparkling, floral backdrop through glass, one is laughing and the other appears shocked with her hand on her chest.
Ryu, LA Dodgers player in uniform sitting at a carnival or amusement park ride with bright, colorful lights and mirrors in the background.
A woman stands in a mirrored room with colorful LED lights, looking at her reflection in the mirrors.
Houston Texans football player wearing a helmet and uniform with the number 51, illuminated by blue and white lights.
A football player from the Atlanta Falcons in black and red uniform celebrates with clenched fists inside a mirrored room with digital graphics and text on the walls, while a person in a hoodie records him with a camera.
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A basketball player wearing a white Washington Wizards jersey with number 4, black tattoos on his arms, and red socks, standing on a snowboard or hoverboard, surrounded by neon red and blue lights in a vibrant, futuristic display.
Indoor event with a large crowd, colorful lights, and a stage labeled 'The Sandbox' in the background. People are socializing, and a person in the foreground is taking a photo with a phone while holding a beer.
Indoor shopping mall with a prominent purple Sony booth displaying virtual reality headsets, surrounded by digital advertising screens and escalators, with a glass skylight ceiling overhead.
A display case filled with various bottled beverages next to a large digital screen, both branded with Primo Brands logo, in an ornate room with gold decorative molding and patterned carpet.
A display booth celebrating the Paris 2024 Olympics with images of the Eiffel Tower, fireworks, and the Olympic rings. The booth features multiple large screens and illuminated signs with the text "PARIS 2024" and the Olympic logo.
People inside an immersive mirror art installation with reflective walls and colorful patterns, taking photos and observing.
A young man with a beard and a mustache wearing a white t-shirt, black cap backwards, and a gold necklace with a pendant, standing in front of a colorful, mirrored art installation featuring human figures in various poses.
Young people in light-colored suits looking at colorful, mirrored, and geometric interior with multiple reflections and eye-catching patterns.
A drag queen performer with platinum blonde hair and dramatic makeup in a sparkling pink outfit, singing or speaking passionately in front of a colorful, illuminated background with multiple mirrors reflecting her image.
Football player in uniform and helmet holding football inside a glass display case, surrounded by filming crew in black clothing, studio with black curtains and digital graphics of the Atlanta Falcons logo in background.
Mike Trout wearing a Los Angeles Angels jersey and a red cap, standing in front of colorful neon lights and a mirror that creates a spiral reflection.
A display of mannequin football players in an immersive, mirrored installation with red and white laser lights.
A woman in a shiny red sequin dress and an orange furry coat posing in front of neon lights.
A woman with dark skin and long dark hair is sitting inside a mirrored room with glowing orange and blue neon lights, surrounded by reflections.
A person kneeling inside a glass display case with an American football player in uniform standing in front of them, surrounded by digital screens showing sports graphics and text.
An Atlanta Falcons football player in uniform, wearing the number 23, with his helmet off and fists clenched, standing in front of reflections and mirror-like surfaces.
An excited football player in a Houston Texans uniform yelling with his mouth open inside a tunnel decorated with bright neon-style text and lights.
A football player wearing a dark blue helmet with a star and horse logo, red and white jersey with the number 68, looking into a mirror or reflective surface in a blue-lit environment.
A football player wearing a dark jersey with the number 12 and the name 'Cooks' stands in a dark room illuminated by blue neon lights and reflective metallic panels.
Houston Texans football player wearing jersey number 13 walking through a high-tech tunnel with digital red and blue graphics.
A person in a football helmet and uniform standing against a bright, blue-lit futuristic background with reflective surfaces.
A mirrored room with blue lighting and a mannequin wearing a football helmet and jersey numbered 20, surrounded by vertical reflective pillars.